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Instagrammers spend $206 a selfie to dodge fashion faux pas

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Instagrammers spend $206 a selfie to dodge fashion faux pas

The fear of being seen wearing the same outfit twice on social media is costing some Australian women $206 per selfie.
Online pre-loved fashion marketplace Carousell commissioned a survey of 1000 Australian women that found 30 per cent of respondents believed posting the same outfit twice on social media was an unthinkable fashion faux pas.
With a fifth of respondents posting at least 53 selfies a year, it’s no wonder these fashion-forward women are spending an average of $10,920 on new clothes annually.
Perth blogger and content creator Monique Ceccato sympathises with women who wouldn’t be caught dead wearing the same selfie outfit twice.
Indeed, she feels the same pressure to create new content for her Instagram account, Little Miss Mon Bon.
“I put the pressure on myself to be at the same level as other influencers and to offer something new for my followers,” she said.
However, she believed social media had only amplified the pressures women have always felt around their fashion choices.
A perfect real-world example came recently when Daily Mail Australia published a “story” about Today show host Lisa Wilkinson wearing the same floral blouse “just four months apart”.
“This is not the first time Lisa has worn the same outfit twice,” the Daily Mail declared triumphantly.

Of course, Wilkinson’s co-host Karl Stefanovic famously sought to expose fashion-related sexism in 2014 by wearing the same blue suit every day on the show for a year.
Wilkinson had the last laugh, wearing the floral blouse again on the day after the story was published.
Perth style bloggers Holly Mitchell and Louisa Miller, who are collectively known as The Boyfriend Shirt, would approve of Wilkinson’s response.
The pair got into fashion blogging as an escape from law school exams and believe you shouldn’t take your look or yourself too seriously.
Consequently, they can be spotted on Instagram wearing the same pieces twice, albeit styled in new ways.

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